About Us
Who we are
Discover West Tourism is a non-profit organization supported by the Rural Destination Development Marketing Fund. We partner with hotels, event organizers, and community leaders to strengthen the visitor economy in small and mid-sized destinations across Alberta and British Columbia.
Mission & Vision
Our mission is to help local tourism thrive — empowering the people, businesses, and organizations that make their communities unique. Through events, marketing, and partnerships, we boost opportunities that draw visitors, extend stays, and strengthen local economies.
Promote Tourism in Alberta & British Columbia
Tourism is one of the most powerful tools for regional development — it fuels local business, builds community pride, and celebrates place. Through funding and collaboration, Discover West helps participating destinations share their stories, showcase their hospitality, and invite travelers to experience the best of rural Alberta and British Columbia.
Support and Amplify Local Events, Sports, Recreation, and Business
A community grows and prospers when it comes together. Sponsoring local events and tournaments provides spaces for residents to meet, share ideas, and support small businesses. A major part of our initiative is funding local events and activities that encourage connection and strengthen community identity.
Partner to Build Stronger, Sustainable Communities
Strong, sustainable communities create a sense of belonging and connection for residents and visitors alike. By funding and promoting events that foster community pride and collaboration, Discover West Tourism helps build long-term value and positive social impact in the places we serve.
Areas of Focus
Festivals & Events
We support locally organized festivals and community events that bring people together, celebrate culture, and showcase the spirit of place.
Tours & Activities
From outdoor adventures to cultural experiences, we invest in activities that highlight what makes each destination distinct , creating authentic experiences for travelers and residents.
Sports & Tournaments
Sports tourism drives visitation and fosters community pride. We help fund and promote tournaments and competitions that encourage extended stays and local participation.
Accommodations
Our hotel partners form the foundation of Discover West. Together, we work to enhance the visitor experience, support local tourism growth, and ensure guests feel welcomed in every community we serve.
Our Board
Discover West Tourism is governed by a volunteer Board of Directors made up of leaders from the tourism and hospitality sectors across Alberta and British Columbia. Our Board provides guidance, oversight, and strategic direction to ensure that Discover West’s funding and initiatives continue to strengthen local tourism, support community growth, and deliver lasting value to visitors and residents alike.
Jared Smith
Director
Kim Gravengard
Director
Ryan Laurie
Co Chair
Chantal Nappert
Co Chair
Amber Brouse
Co Chair
Documents and Data
Resources
