Discover West Tourism

Advertising Support

Promoting your destination is key to growing tourism. Our Advertising Support program helps local partners extend their reach and tell the stories that make each community stand out.

How We Help

Funding can be used for advertising campaigns, media placements, or creative production that attract visitors and highlight community experiences. We help you reach travelers who are ready to explore.

What We Support

Funding can be used for advertising campaigns, media placements, or creative production that attract visitors and highlight community experiences. We help you reach travelers who are ready to explore.

Paid campaign funding

Paid campaigns promoting local tourism experiences

Collaborative marketing

Collaborative marketing between hotels, attractions, or event organizers

Seasonal Promotions

Seasonal promotions that drive bookings and visitation

Marketing Asset Creation

Creation of new photo, video, or marketing assets

Eligibility

Funding is open to non-profit organizations, municipalities, and local partners within participating Discover West communities. Proposals should demonstrate community benefit, tourism impact, and alignment with Discover West’s mission.

Apply Now

Has the cost of tourism marketing stunted your advertising opportunities? Join our sponsored marketing campaigns as a Discover West partner.

Frequently Asked Questions

The Discover West Tourism Marketing Fund is used to create, support, and develop tourism initiatives. The funds allow Discover West Tourism to enhance, increase, and diversify year-round tourism in the communities where we operate. Additionally, they allow us to participate, when and where appropriate, in local programs that help promote the region as a tourist destination by creating sustainable funding for tourism marketing.

The B.C. Provincial sales tax and the Alberta Tourism tax are directed by the government and are legislated. On the other hand, the Discover West Tourism Marketing Fund is individual properties collecting a fee that is then contributed to a marketing fund.

Discover West Tourism will work closely with each regional tourism association and regional tourism operators as many of the hotels do already. Some funds will be utilized to supplement existing marketing programs, while some may be used towards community programs within the region.

Use of the funds will be based on initiatives that help to create, support and develop tourism.