Discover West Tourism

Event Funding

Helping local events make a bigger impact

Local events bring people together and put communities on the map. Discover West supports events that celebrate local culture, draw visitors, and showcase the authentic spirit of their region.

How we help

We want to help you make your event a success! Our goal is to help organizers reach new audiences and encourage visitors to stay longer.

Marketing

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Sponsorship

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Event Enhancements

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What We Support

- Annual festivals and community celebrations
- Cultural, food, and music events
- Sports tournaments or regional competitions
- Seasonal gatherings that attract travelers and energize local business

Eligibility

Events must take place within a participating Discover West community. Organizers should demonstrate tourism impact, local partnerships, and a commitment to building a lasting event legacy.

Apply Now

We want to help you make your event a success! Provide us with some additional details to get started.

Frequently Asked Questions

The Discover West Tourism Marketing Fund is used to create, support, and develop tourism initiatives. The funds allow Discover West Tourism to enhance, increase, and diversify year-round tourism in the communities where we operate. Additionally, they allow us to participate, when and where appropriate, in local programs that help promote the region as a tourist destination by creating sustainable funding for tourism marketing.

The B.C. Provincial sales tax and the Alberta Tourism tax are directed by the government and are legislated. On the other hand, the Discover West Tourism Marketing Fund is individual properties collecting a fee that is then contributed to a marketing fund.

Discover West Tourism will work closely with each regional tourism association and regional tourism operators as many of the hotels do already. Some funds will be utilized to supplement existing marketing programs, while some may be used towards community programs within the region.

Use of the funds will be based on initiatives that help to create, support and develop tourism.